Saturday, July 18, 2009

Buyer's Perceptions vs. Seller's Perceptions

What Does Your Door Mat Say About You?!?!



You have reached out to the Buyer with your beautiful and meticulous front door that invites them into your home. As they approach your home, you need to welcome them with a super door mat. Door mats should not have crazy phrases on them or pictures of strange animals or places. They should say welcome! Purchase a place mat that works with your door to make the buyer feel good about entering your home.

Don’t skimp on this.

You want the front door and the door mat to send a psychological message to the buyer. That message is that the owner of this home is particular, sophisticated, meticulous, sensible, and concerned about home ownership and maintenance. The buyer will enter your home thinking that this home has been well taken care of and maintenance has not been deferred because the owner is so particular about appearances and details.

Buying a home requires a certain amount of trust. Of course there are disclosures and representations that the buyer will rely upon. These items are in writing and are very important. We will discuss this aspect of selling your home at a later time. Right now we are considering what the buyer thinks, about you, the current owner.

We want the buyer to believe that the current owner is a particular and careful as the buyer perceives they are. Please note that we are talking about perceptions, no necessarily realities.

Many buyers may not be particular, meticulous, sophisticated, or sensible. However, they probably think they are…

The buyer double standard is very important to understand. The buyer may not be as concerned about maintenance as you are, but they think they are. The buyer may not spend the money to do preventive maintenance on their home, but they believe they do. You have to prepare to meet the buyer’s expectations, even if their expectations are higher than they might hold for themselves. By anticipating and exceeding their expectations, you appeal to the psychological ego.

Next time, we will further explore making good first impressions and meeting expectations of buyers. We will also talk about the buyer’s personality type and how it impacts your efforts to get your home sold.

Sonny Moyers
Office 972-464-4100
Fax 972-464-4151
Home Office: 972-712-6777
Cell: 469-261-5715
Message Center: 972 733 9549
Email:
sonny@thesingularsolution.com



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Tuesday, July 14, 2009

Great Beginnings


Opening Doors for Buyer Prospects

If a picture is worth a thousand words, then your front door will say it all! Just imagine the impact that your front door can have on the thoughts of a buyer. Elizabeth Arden gets this message! Her trademark front door is a symbol to those passing by.

For Elizabeth Arden, the red door represents a world of luxury and tranquility.

I’m not saying that you should paint your front door red. I am saying that your front door should send a message.

The message should be of quality, friendliness, and home. Spend a few dollars to make your front door look appealing to the buyer. Make sure that the area around the front door draws people in.

Many buyers form a first impression while standing at the front door waiting for the REALTOR to obtain the key and open the door. That first impression can be positive or negative.

Which do you choose? Regardless of the result, the buyer will psychologically support their first impression. Staring out with a positive first impression may result in a buyer overlooking some other aspect of your home that is not perfect, because they feel good before they enter.

From the curb, your front door should be an invitation to the buyer. Spend the time and the money to send your invitation in a special way.

Come back soon for our next strategy for selling your home.



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