Opening Doors for Buyer Prospects
If a picture is worth a thousand words, then your front door will say it all! Just imagine the impact that your front door can have on the thoughts of a buyer. Elizabeth Arden gets this message! Her trademark front door is a symbol to those passing by.
For Elizabeth Arden, the red door represents a world of luxury and tranquility.
I’m not saying that you should paint your front door red. I am saying that your front door should send a message.
The message should be of quality, friendliness, and home. Spend a few dollars to make your front door look appealing to the buyer. Make sure that the area around the front door draws people in.
Many buyers form a first impression while standing at the front door waiting for the REALTOR to obtain the key and open the door. That first impression can be positive or negative.
Which do you choose? Regardless of the result, the buyer will psychologically support their first impression. Staring out with a positive first impression may result in a buyer overlooking some other aspect of your home that is not perfect, because they feel good before they enter.
From the curb, your front door should be an invitation to the buyer. Spend the time and the money to send your invitation in a special way.
Come back soon for our next strategy for selling your home.
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