Dallas Business Solutions Examiner: Is Your Realtor The RIGHT Realtor For You?

Dallas Business Solutions Examiner: Is Your Realtor The RIGHT Realtor For You?

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Is Your Realtor The RIGHT Realtor For You?

Is Your Realtor The RIGHT Realtor For You?

Many studies of human behavioral theory show that people don't change dramatically in their basic operating practices over time. For that reason observing the behavior of the agent from the time you make the introductory phone call to them and to the time they present their marketing plan and pricing analysis will give you some key indications of how they are likely to perform once the listing is signed and the real estate sign is placed in your yard.

When you make your initial phone call to let the agent know that you're interviewing REALTORS for the assignment, the first indication of the quality of the agent will be how the phone call is answered. When you made the call were you able to reach the agent directly? If not, how long did it take the agent to return your phone call? When you reached the agent, was the agent friendly and helpful or in a hurry to get off the phone? Observe the communications behavior of the agent carefully as this will give you direct insight into how the communications will go when another agent or a prospect calls.

A highly successful real estate agent returns phone calls promptly, usually within a matter of hours. When you set the appointment with the agent were they responsive to your needs? Did they make their schedule available for you? Did they appear to be too busy to give you the time that you need to properly interview and select your Realtor.

Many successful agents use a two-step approach when it comes to interviewing with you and preparing the necessary information to give you direct insight into the market opportunity. This two-step approach begins with an initial step where the agent visits your home and surveys the property. During the survey process, the agent identifies positives and negative factors that will affect the marketability of your home. They also carefully note the features of your home that will be critical in the in determining the comparative market value of your home. This includes but is not limited to the number of bedrooms and bathrooms, number of living areas, square footage, special amenities, and overall decorating and updating of your home. In this initial review the agent should impress you with her personal appearance, communications abilities, and friendliness.

Real estate agents that use this two-step approach usually will spend 30 to 45 minutes at your home on the initial visit just gathering data so that they can do a thorough job of analysis and preparation of your CMA (Comparative Market Analysis). This will allow them to complete the second step of the process which includes a detailed presentation about the marketing of your home.

In our next blog, we will talk about what happens on the second visit to your home.