Tuesday, February 7, 2012

Good To Great in Real Estate...

Good to Great is an interesting title for a book.

What is it that makes some organizations truly “great” rather than just being “good.” Jim Collins this question deals with and answers this question in his book, Good to Great. Jim Collins says, “Good is the enemy of great.”

Many organizations achieve a level of success and become satisfied. Their success erodes their drive to be better and become a great organization. Real estate agents are no different from large organizations or companies such as those described in Jim’s book.

We are driven to be the absolute best in our industry and to make certain that our marketing is superior to the rest of the real estate world. Other agents often question us about why we continue to invest in new technologies. Why don’t we relax? After all, we have been extremely successful and are at the top of the game in our industry. The answer is simple…

We seek to be “great” at what we do!

Jim points out that often the distance between good and great is not a long journey. It may be simply employing a different attitude about client care. It could be one more innovation or wrinkle in a marketing program. Often it is the fundamental business knowledge and experience that we possess that makes the difference between good and great.

“We would like to thank you for the outstanding job that you and your team did on selling our home. As you know we were a previous client of another REALTOR. After our meeting you impressed us so much with your marketing presentation and marketing materials and programs that we felt compelled to list our home with you. We know we had a beautiful home but in this economy never thought we would have a contract in one week. Your professional team took charge. Sonny, without the business acumen you exhibited during the contract negotiations the deal would have fallen apart. Thanks again to you and your team. Feel free to have any potential clients contact us for a referral.” Tony & Judy Spinelli

Whatever your business or profession, we challenge you to be truly great in what you do...

Sonny


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