What Does Your Door Mat Say About You?!?!
You have reached out to the Buyer with your beautiful and meticulous front door that invites them into your home. As they approach your home, you need to welcome them with a super door mat. Door mats should not have crazy phrases on them or pictures of strange animals or places. They should say welcome! Purchase a place mat that works with your door to make the buyer feel good about entering your home.
Don’t skimp on this.
You want the front door and the door mat to send a psychological message to the buyer. That message is that the owner of this home is particular, sophisticated, meticulous, sensible, and concerned about home ownership and maintenance. The buyer will enter your home thinking that this home has been well taken care of and maintenance has not been deferred because the owner is so particular about appearances and details.
Buying a home requires a certain amount of trust. Of course there are disclosures and representations that the buyer will rely upon. These items are in writing and are very important. We will discuss this aspect of selling your home at a later time. Right now we are considering what the buyer thinks, about you, the current owner.
We want the buyer to believe that the current owner is a particular and careful as the buyer perceives they are. Please note that we are talking about perceptions, no necessarily realities.
Many buyers may not be particular, meticulous, sophisticated, or sensible. However, they probably think they are…
The buyer double standard is very important to understand. The buyer may not be as concerned about maintenance as you are, but they think they are. The buyer may not spend the money to do preventive maintenance on their home, but they believe they do. You have to prepare to meet the buyer’s expectations, even if their expectations are higher than they might hold for themselves. By anticipating and exceeding their expectations, you appeal to the psychological ego.
Next time, we will further explore making good first impressions and meeting expectations of buyers. We will also talk about the buyer’s personality type and how it impacts your efforts to get your home sold.
Sonny Moyers
Office 972-464-4100
Fax 972-464-4151
Home Office: 972-712-6777
Cell: 469-261-5715
Message Center: 972 733 9549
Email: sonny@thesingularsolution.com
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