This concept is an important part of my teachings and in my own business operations. This fundamental concept is that when people call or visit they most often want information, and until you give them the information they want, you have power. This is also true in the day-to-day operation of our business. When clients want information, they will always go to the fastest most competent source of information that they know about.
The large operation is sometimes too busy and too big to spend the time that is needed to gather and then disseminate the information in a responsive manner. One of our goals should be to inventory the information requirements and then make that information available to our clientele in a fast, efficient manner. TEAM members should look for opportunities to provide specific and valuable information to clients. We want to reinforce the idea that we are there to assist them, creating a climate of responsiveness and support.
The age of the Internet has forever changed the way we provide information. TEAM members that have access to information via their desktop, and know how to get the information for clients, will be perceived as valuable resources.
We might say:
"Our TEAM members are all trained on the use of the Internet. We have identified and catalogued many Internet sites where we can obtain critical information to assist you in your everyday business activities. When you are sitting at your desk, wondering how to find something out, about a company, person, or opportunity, think about us. Each of our TEAM members has access to the Internet and can either get the information or tell you how to get what you want. If they don't have the information, they will let me know and I will respond accordingly. I have to admit, we have an advantage in this area over our competitors. Because we are smaller and have a less complex working environment, our TEAM members are highly responsive in this area. Give us a test, and you will see what I mean."
The organization that has the information will be highly regarded when compared to those organizations that are too busy, or too focused on meeting corporate TEAM requirements, rather than client needs. When your manager is too busy doing a report for you to respond to client needs, you have trouble.
What sources of information do we have available for our clients?
How can we do a better job of being on top of the information?
The large operation is sometimes too busy and too big to spend the time that is needed to gather and then disseminate the information in a responsive manner. One of our goals should be to inventory the information requirements and then make that information available to our clientele in a fast, efficient manner. TEAM members should look for opportunities to provide specific and valuable information to clients. We want to reinforce the idea that we are there to assist them, creating a climate of responsiveness and support.
The age of the Internet has forever changed the way we provide information. TEAM members that have access to information via their desktop, and know how to get the information for clients, will be perceived as valuable resources.
We might say:
"Our TEAM members are all trained on the use of the Internet. We have identified and catalogued many Internet sites where we can obtain critical information to assist you in your everyday business activities. When you are sitting at your desk, wondering how to find something out, about a company, person, or opportunity, think about us. Each of our TEAM members has access to the Internet and can either get the information or tell you how to get what you want. If they don't have the information, they will let me know and I will respond accordingly. I have to admit, we have an advantage in this area over our competitors. Because we are smaller and have a less complex working environment, our TEAM members are highly responsive in this area. Give us a test, and you will see what I mean."
The organization that has the information will be highly regarded when compared to those organizations that are too busy, or too focused on meeting corporate TEAM requirements, rather than client needs. When your manager is too busy doing a report for you to respond to client needs, you have trouble.
What sources of information do we have available for our clients?
How can we do a better job of being on top of the information?
Google Sonny!
Sonny Moyers
Sonny Moyers
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http://www.foxnews.com
http://www.wsj.com
http://www.marketwatch.com
http://www.dallasnews.com
http://www.latimes.com
http://www.ireport.com
http://www.abc.com
http://www.cbs.com
http://www.msnbc.com
http://www.worldnews.com
http://www.whitehouse.gov
http://www.change.gov
http://www.oprah.com
