Simplify Your Clients Life
Maximize Your Clients Productivity
One of the biggest problems for a large company is complexity. The larger the organization, the more complex the organization becomes. For this reason, large organizations often have more rules, procedures, and guidelines. Intuitive behavior is discouraged. Form and process creation is recognized with promotion.
Use simplicity as an advantage when competing against the “Big Boys”. Look at everything that you ask the client to do, and make it simpler. Become easier to do business with and make your clients life easier. Take every form and procedure, asking the question, do we really need this?... What is the value of this? And purge your systems. Then catalogue the ways that you do so and make them a part of your marketing and sales story. Point out to clients that you focus on their ease of operation, not yours.
For example:
"You know Tom; we like to keep things simple. We realize that your time is valuable and because of that, we have streamlined all of our business activities to make it easier for you to do business. We use to have seventeen forms for clients to use; now we have five. Our TEAM would rather work harder and make your business more productive. Rules are important, and of course we have some, but we look at everything from your perspective. If you want us to do something for you, we will take the time to make it happen. Our service agreement is four pages long. Our rules and regulations document is three pages long. Many of our competitor’s leases are over fifteen pages in length. You may need to hire an attorney to translate the agreement."
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